The “Do the Right Thing” fair in Trento — also known locally as Fa’ la cosa giusta! Trento — is a celebrated event dedicated to critical consumption, sustainable living and ethical practices. Rooted in the principles of social responsibility, environmental awareness and community engagement, this fair brings together people, ideas and products that reflect conscious choices and a commitment to a better future. It’s not just a market or exhibition — it’s a movement that inspires visitors to rethink how they buy, live and interact with the world around them.
The fair is tightly connected to its official site https://falacosagiustatrento.org/, which serves as the central hub for information, schedules, exhibitor details and educational programming, making it essential reading for anyone planning to attend.
Historical Roots and Evolution
“Do the Right Thing” in Trento has evolved over two decades. It was born out of the grassroots movement for critical consumption and sustainability, inspired by similar fairs across Italy, including the national edition in Milan. Over the years it has grown from a small gathering of local producers and activists into one of the most important autumn events in the region for anyone interested in ethical consumption, eco-friendly products and social innovation.
This event celebrates its long-standing tradition of promoting ideas and initiatives that challenge conventional consumer culture, encouraging instead a deeper connection between people, products and the planet.
When and Where It Happens
The fair typically takes place in mid‑October at Trento Expo, located in Via Briamasco — a venue that allows for expansive exhibit halls, workshop spaces and comfortable areas for community gatherings. The exact dates are announced each year on the official site https://falacosagiustatrento.org/ and usually coincide with a weekend to maximize accessibility for families, students, and professionals alike.
What You’ll Find at the Fair
Exhibitors and Marketplace
One of the hallmarks of the fair is its diverse and thoughtfully curated marketplace. More than 150 exhibitors from all over Italy showcase products that are not only high‑quality but also ethically made and environmentally responsible. These include:
- Organic and biodynamic food producers
- Fair‑trade artisans and makers
- Eco‑friendly household products
- Renewable energy and lifestyle solutions
- Social cooperatives and community initiatives
This unique marketplace allows visitors to experience firsthand the innovative ideas that are shaping a more thoughtful and equitable economy, all in one place.
Workshops, Talks, and Educational Events
The fair’s program is rich with interactive events — from practical workshops on sustainable living to inspiring talks by leaders in the sustainability field. These sessions aim to provide visitors with tools and knowledge they can apply in their daily lives, whether it’s reducing waste, supporting local economies or engaging in ethical purchasing decisions. Many of these activities are family‑friendly, with special spaces designed for children and youth that promote environmental stewardship from an early age.
The Programma Eventi Satellite (satellite events) extends the fair’s impact beyond the Expo halls by organising complementary activities around Trento, involving local communities and partner organisations.
Why It’s More Than Just a Fair
Community and Social Innovation
At its heart, the Do the Right Thing fair is a celebration of community. It brings together consumers, producers, educators, activists and local organisations to create meaningful connections that nourish both social and economic innovation. Many small producers find their loyal audience here, while consumers discover new alternatives to fast, impersonal consumption.
Beyond individual choices, the fair fosters broader conversations about solidarity economics, cooperative models and respectful relationships among people and with the environment.
Cultural Exchange and Local Engagement
The event also highlights the rich cultural fabric of Trento and its surrounding territories. Through live demonstrations, storytelling, culinary experiences, and collaborations with local schools and organisations, the fair amplifies the voices and traditions of the region. This kind of cultural exchange helps bridge the gap between local knowledge and global challenges, reinforcing the idea that sustainability can be rooted in everyday life.
Planning Your Visit
Tickets and Timing
Tickets for the fair are generally affordable, with discounted rates for children and often free entry for the youngest visitors. Prices and ticketing options are published annually on https://falacosagiustatrento.org/, where you can also purchase tickets in advance.
Because the event can draw large crowds, especially during weekends, arriving early in the day is recommended to enjoy the exhibits and workshops without rush.
Tips for First‑Time Attendees
- Check the Workshop Schedule in Advance: Many popular workshops fill up quickly, so planning ahead based on your interests helps you make the most of your visit.
- Wear Comfortable Shoes: The fair covers a large exhibition area with indoor and outdoor spaces.
- Bring Reusable Items: Supporting the fair’s sustainability ethos, bring your own water bottle or tote bag for purchases.
- Engage with Exhibitors: Take time to speak with the producers and presenters — they often share stories and insights that deepen your understanding of the products and practices they represent.
Impact and Legacy
Over the years, the Do the Right Thing fair in Trento has not only introduced thousands of visitors to sustainable alternatives but also inspired a broader shift in consumer awareness. Many participants return year after year, bringing friends and family, and incorporating lessons learned into their daily habits.
The fair has also functioned as a platform for emerging ideas and small enterprises, helping them grow and connect with new audiences. For local institutions and community groups, it provides an annual moment to share progress, spark new collaborations and reaffirm commitments to social and environmental responsibility.
Conclusion
The Do the Right Thing fair in Trento is much more than an exhibition — it is a vibrant community event that defines a way of living. Whether you are passionate about environmental protection, ethical consumption, local economy or social innovation, this fair provides an inspiring and practical guide to doing more with intention and heart. To stay updated on dates, programs and participating exhibitors, visit https://falacosagiustatrento.org/ — your gateway to one of Italy’s most meaningful events dedicated to conscious living and collective wellbeing.
